OVERHEARD

"The #1 movie of the year"
- announcer for an ad for the new SHREK movie

"The #1 movie of the year"
- announcer for an ad for ALICE IN WONDERLAND

"The #1 movie of the year"
- announcer for an ad for AVATAR on DVD

How can that be true of all of those films?  And what exactly is the criteria that makes the movie #1?  I'm curious...