I don't care if it is a Chipotle marketing campaign. This inspires me.
Plus, Chipotle is delicious.
"Coldplay's haunting classic 'The Scientist' is performed by country
music legend Willie Nelson for the soundtrack of the short film
entitled, "Back to the Start." The film, by film-maker Johnny Kelly,
depicts the life of a farmer as he slowly turns his family farm into an
industrial animal factory before seeing the errors of his ways and
opting for a more sustainable future. Both the film and the soundtrack
were commissioned by Chipotle to emphasize the importance of developing a
sustainable food system."